Where Christmas magic never melts.

In Sugarplum Hollow, every wish finds its way home—wrapped in snowflakes, cinnamon, and second chances.

Visit Sugarplum Hollow

Meet the Princes. Tour the Hollow. Believe in the Magic.

  • A group of reindeer with large antlers standing on snow-covered ground in a cold, outdoor setting. Some of the reindeer are harnessed to a wooden sled, and there is a structure with a small window and antenna in the background.

    Meet the Princes

    Every Prince carries a piece of winter’s magic--and a very different kind of heart.

    Meet the next generation of Nine. The Princes of Sugarplum and the future Santa Sleigh Team.

    Meet the Princes
  • A snow-covered rural street at sunset with trees on the left, power lines on the right, and modest houses in the distance, emitting smoke from chimneys.

    Tour the Hollow

    Nestled where northern lights kiss the mountains, Sugarplum Hollow is a haven for lost hearts and holiday miracles.

    From the Frost Fair to the Reindeer Games, every winter brings a new story of magic, mischief, and mistletoe

    Explore the Hollow
  • Close-up of a clear ice sphere with frost patterns, resting on snow.

    Believe in the Magic

    Magic in Sugarplum Hollow isn’t just a legend—it’s law, governed by the Council of Nine, an ancient circle of elder reindeer and the eldest elf who keep the magic of Christmas intact.

    Read the Lore